Cisco Flips Out
Mar 19
If you had an extra $29 billon dollars just sitting around in the bank, what would you do? I wouldn’t buy Pure Digtial that’s for sure. Cisco has now bought Pure Digital for $590 million dollars. Not a bad price at all for a 2 year old crapsumer video camera company.
Pure Digital the popular Flip Video cameras. You can find them just about anywhere. Matter of fact, I actually own one of their cameras. It’s easy to use and the video is produces is ok. My 9 year old daughter takes the camera with her everywhere. She was the big hit on one of her field trips.
I’m all for stimulating the economy, but WTF Cisco? You just announced last week you are getting into the enterprise server market, then you turn around the following week and buy a consumer video camera company. What’s it going to be next week Chucky Cheese?
Besides the obvious choice of throwing networking options inside new models of the Flip camera, how can this acquisition help Cisco? A more logical choice would have been to purchase GoGrid or another up and coming Cloud Computing company. Now that would make sense and you wouldn’t have had to spent $590 million dollars.
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